Engage Deeper
Play Stronger
REVOLUTIONISING GAME
IP and brand CREATION
Recent Clients
We have partnered with some truly amazing people and are grateful to have the opportunity to be part of, and help build on, their creative vision.
Recent Clients
We have partnered with some truly amazing people and are grateful to have the opportunity to be part of, and help build on, their creative vision.
Our Services
The Leverage process uncovers the true potential of your game, bringing emotion to life with lasting entertainment potential and real market impact.
Uncovering IP & brand opportunities
Crystallising IP & Brand vision
Enriching investor pitches
World, story & character development
Brand and market positioning strategy
Franchise strategy & planning
Brand visual development
IP & Brand tools
Stewardship & sparring
CHRISTIAN FONNESBECH
CEO & HEAD OF IP
Before co-founding Leverage, Christian was Head of IP Development at Nordisk Games, part of the conglomerate Egmont with 6,600 employees. In his earlier career, he financed, produced and directed 35+ games for entertainment, learning, and advertising - and developed a new entertainment category and brought it to market. A sought after speaker, Christian has always worked at the intersection between gaming, entertainment, advertising, and film.
MICHELLE MCGUIRE
HEAD OF OPERATIONS
With extensive experience as a digital marketer, project manager, and business analyst, Michelle possesses a comprehensive understanding of social media, content marketing, and customer engagement. Having held senior positions in London, New York, and Dublin, she has collaborated with senior management in successfully implementing complex technical projects.
DAVID O’CONNOR
HEAD OF BRAND
With a background in advertising and brand strategy in London as a creative director, David transitioned to management and a Managing Partner role at the Brand Union (Dublin) - at the time one of the largest branding agencies globally. David brings comprehensive strategic brand experience with global clients and is passionate about merging the practices of brand and IP & to build sustainable entertainment brands.
GER WHELAN
HEAD OF VISUAL
Award-winning creative director with 20-plus years of international experience leading creative teams on projects ranging from brand identity design to advertising campaigns. Gerard has had his work recognised in over 20 international publications and has given talks on creativity and brand identity nationally and internationally. He has worked on projects of international importance including two projects for a Scandinavian royalty.
Conferences
Give us a stage and we are there. Our experience is deep, and our views are heartfelt. Our passion to further the industry only needs a platform. If you want to hear what we have to say, look us up at the next conference.